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Where Big Ideas Meet Big Budgets.

The Graduate Certificate Program in Event Fundraising, Sponsorship & Marketing prepares students to plan, fund, market, and manage events through advanced revenue-generation strategies. The curriculum emphasizes fundraising models, sponsorship development, contract and risk management, and strategic marketing within the event and hospitality environments.

This certificate program provides students with:

• Practical, revenue-focused skills critical to event sustainability and organizational success
• Career-relevant expertise applicable to nonprofit, corporate, and entrepreneurial settings
• Enhanced marketability for leadership roles involving sponsorships, partnerships, and donor relations
• A credential that complements event management, hospitality leadership, and marketing career paths
• A stackable pathway into the Master of Science in Hospitality Leadership or the Master of Science in Event and Experience Management

Required Courses (9 Credits):

HLDR 5100 – Hospitality Contracts, Risk & Compliance – Credits: 3
HLDR 5300 – Advanced Hospitality Marketing and Sales – Credits: 3
HLDR 5678 – Advanced Event Fundraising and Sponsorship – Credits: 3

Total Credits: 9

A grade of “C” or better is required for each course in this program to count toward the awarded certificate.