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Designing Moments. Innovating Service. 

The Graduate Certificate Program in Experience Design & Service Innovation focuses on the strategic design, delivery, and continuous improvement of guest and attendee experiences. The curriculum integrates experience management, design thinking, and advanced marketing to prepare students to create innovative, human-centered service solutions across hospitality and event contexts.

This certificate program provides students with:

• Specialized expertise in experience design that is immediately applicable in managerial and leadership roles
• Highly transferable skills relevant to hospitality, events, tourism, retail,
entertainment, and service-based organizations
• A competitive credential that signals innovation, creativity, and strategic thinking to employers
• A stackable pathway into the Master of Science in Hospitality Leadership or the Master of Science in Event and Experience Management

Required Courses (9 Credits):

HLDR 5300 – Advanced Hospitality Marketing and Sales – Credits: 3
HLDR 5540 – Experience Management and Service Innovation – Credits: 3
HLDR 5568 – Design Thinking in Event Planning – Credits: 3

Total Credits: 9

A grade of “C” or better is required for each course in this program to count toward the awarded certificate.