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Due to their visual nature, flyers are mostly inaccessible in their physical form. As a result, accessible versions of the flyers must be created that can be presented or distributed electronically, but this does not necessarily mean that two versions of the same document need to be created. Adobe InDesign has the functionality to add programmatically determinable structure to export an accessible PDF version of the flyer.

1. Create a newÌýParagraph Style.
2. SelectÌýType in the menu bar at the top of the screen.
3. SelectÌýParagraph Styles; this will open theÌýParagraph Styles pane.
4. In the bottom right of the new pane,Ìýselect theÌýCreate New Style button (a square with a plus symbol inside). The default title is Paragraph Style 1.
5. Double-click the new style (or right-click/alt-clickÌýthen select Edit “Style name”); this will open theÌýParagraph Style OptionsÌýwindow.
6. Rename your style to match the desired structure type (i.e. “title,” “heading 1,” “paragraph,” etc.).
7. SelectÌýExport Tagging at the bottom of the Options list on the left side of the window.
8. In the PDF section,Ìýselect the corresponding Tag from the dropdown menu.
   1. “P” is for basic paragraph, “H” is for titles, “H1” is for heading 1.
9. Repeat the steps for each Paragraph Style.

Lists and Tables should be automatically labeled by InDesign.

1. Select the image.
2. SelectÌýObject in the menu bar and thenÌýselectÌýObject Export Options to open this window.
3. In the drop-down menu,ÌýselectÌýCustom for the source and then type in the Alt-text in the text box.
4. Select theÌýTagged PDFÌýtab.
5. In the Actual Text Source drop-down menu, selectÌýCustom and then type in the Alt-text in the text box.
6. SelectÌýDone.

1. Select the image or the text that will be a link.
2. Right-click/alt-click the selected object, selectÌýHyperlinks, thenÌýselectÌýNew Hyperlink; this will open a new window.
   1. If the object is text that is itself a URL, selectÌýNew Hyperlink from URL and skip the remaining steps.
3. Ensure theÌýLink To drop-down has the correct destination type selected. URL for webpage, email for email address, etc.
4. Type or paste the destination information in theÌýDestination fields.
5. SelectÌýOK.

QR Codes

Remember that best practice for using QR codes is that they can be provided in addition to an easily accessible visual web link as well. (no affiliation with º£½ÇÉçÇø) is one service that can provide short URLs as well as QR codes.

Adding a logical reading order should be one of the last steps before exporting. In other words, it is easiest if the flyer design is complete before adding the reading order.

1. Select Window in the menu bar at the top of the screen and thenÌýselectÌýArticles to open the Articles Window.
2. Ctrl+click/Command+clickÌýtheÌýAdd Selection to Articles button (plus symbol button) to add all the items to an Article.
   1. If you wish to have multiple sections with separate reading orders, select the items for each section byÌýshift-clicking with the selection tool on the elements for that section, thenÌýclick theÌýAdd Selection to ArticlesÌýbutton.
3. Select and drag the elements so they are in a logical order from top to bottom.

1. SelectÌýFile in the menu bar and thenÌýselectÌýExport; this will open a new window.
2. In the Save as type drop-down menu,ÌýselectÌýPDF. Print is for flyers without interactive elements outside of links. Interactive is for digital flyers with interactive elements.
3. SelectÌýSave.
4. Open the PDF flyer in Adobe Acrobat. Check the accessibility tags, the reading order, fix if necessary, and then save as an accessible PDF/A.