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Brand Identities
The University鈥檚 Brand Architecture creates a logo hierarchy for 海角社区 entities. This hierarchy ensures the strength of the 海角社区 brand by positioning departments and other units in a subsidiary role to the overall brand. This allows departments and other units to ride the coattails of the larger brand while being clear to the public, which will interact with several University entities. The first diagram below shows the relationships in the logo hierarchy. 聽The table below that describes the appropriate use of each logo.
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All persons with an msudenver.edu email address have access to 海角社区 logos on the internal . External requests聽can be made聽via the聽request/consultation form.
Client services email:听[email protected]
University Logo (parent)
The University logo should be displayed on collateral that represents the University as a whole. Additionally, any touchpoint whose intended audiences are those not likely to already be familiar with the University should display this full-name brand identity.
University Seal
The University Seal is reserved for Board of Trustees official communications and official University documents, such as: diplomas, certificates, transcripts and Commencement-ceremony collateral.
Abbreviated Logo
The abbreviated logo may be displayed on a wide range of applications, including but not limited to: facility signage, marketing collateral, informal (or casual) merchandise such as T-shirts, coffee mugs, tchotchkes, athletics-related items and a multitude of other branded touchpoints.
Roadrunner Symbol
The 海角社区 Roadrunner Symbol (the Symbol), in limited instances and with approval from University Communications and Marketing, may be displayed as a stand-alone graphic identifier. These instances typically include display on athletics apparel and informal merchandise.
Affinity entities
Affinity entities are those whose high-level initiatives serve to advance the University as a whole in internal and external communities.
Affinity entities may be displayed on collateral that is specific to marketing efforts such as PowerPoint庐, invitations, email headers and other materials.
University Support entities
Display University Support entity logos on collateral that is specific to their service or function.
College entities
Display College-Level logos on marketing collateral that represents the college as a whole. For department- or program-specific collateral, it is preferred to display the Department-Level (or Program-Level) logo, which displays the department name in a fixed relationship to the University logo, so as to maintain a strong tie back to the overall University.
Department and Program entities
Display Department- and Program-Level logos on respective marketing collateral that represents聽their department or program.
Athletics entities
Athletics聽entities are allowed unique branding to represent the team spirit of the University. As opposed to other 海角社区 logos, Roadrunners and the Roadrunner Symbol are given prominence聽over the University name聽to聽allow聽Athletics entities a more informal appearance.
Industry-positioned entities
Industry-positioned entities are unique centers and/or programs offered through the University, therefore meriting their own custom branding. Each entity is assessed on a case-by-case basis聽to ensure that its brand identity is expressed accurately and to positively represent 海角社区’s commitment to its surrounding communities.
Partners/Co-brands
Partner/Co-brand entities, from both private and public sectors, are represented with combined branding from 海角社区 and its partner. Partner/Co-brand entity logos may visually depict equal partnership, partner lead, 海角社区 lead or both partners supporting a third Feature entity.