海角社区

In May, President Janine Davidson, Ph.D., signed four new University Brand Policies into effect. Together, these policies provide a framework for creating a strong, unified presence that supports 海角社区鈥檚 goals and enhances its public image. From visual identity and paid advertising to web standards, all branded materials must follow these guidelines and receive approval from UCM before publication.

Review the policies below.

These policies apply to all 海角社区 faculty, staff, students, and external vendors and partners (see 鈥淯se of External Vendors鈥� section below) who create or distribute materials on behalf of the University. This includes, but is not limited to, websites, social media, advertising, print materials, and digital content, as specified within each individual policy.

This policy applies to all University employees, students, organizations, and others who research, plan, create, launch, maintain, and report any marketing and/or paid advertising of a department, program or event, to conduct official University business. This policy applies to entities engaged in marketing and paid advertising activities.

This policy applies to University employees, students, organizations and others who create and/or maintain an official, University presence on social media platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, and others, to conduct official, University business.

This policy applies to all University employees, students, organizations, and others who research, plan, create, launch, and/or maintain any marketing, University branding, programs or events, to conduct official University business. External vendors and partners who feature our brand will be held to this policy as well. This policy applies to all University departments and units engaged in marketing, events, and distribution of branded materials, including but not limited to, advertising, websites and web applications, social media, promotional materials, official informational documents, marketing materials, signage, wayfinding, and university-level event graphics.

This policy applies to all websites and web applications affiliated with 海角社区. This includes, but is not limited to, websites created and maintained by 海角社区 departments, faculty, staff, students, or any organizations associated with the University. The applications include department specific, informational, student-facing, event-driven, athletics-based, e-commerce, merchandise sales, community outreach, and news-based websites or applications, such as mobile apps.

海角社区鈥檚 Global Email Policy is designed to help foster more effective, efficient communication throughout the University.

鈥淕lobal email鈥�聽refers to the University鈥檚 all-employee and all-student email lists 鈥� 海角社区鈥檚 official means of communication 鈥� from which faculty, staff and students cannot unsubscribe. Because membership to these lists is mandatory, with no way to opt out of receiving messages, access and permission to use the lists is limited to authorized administrative offices (see below).

鈥淒iscussion lists鈥�聽refers to another option for departments to communicate their messages. Any official 海角社区 organization or department can request that IT Services create a discussion list, which allows members to reply to messages they receive, thereby promoting greater dialogue and discussion.

The聽Policy Statement聽will help you determine how to best communicate your message to the 海角社区 community.

Contact the聽IT Services Help Desk聽for more information about creating a discussion list.

Contact the office of University Communications and Marketing with other questions.